The floor, not a stock photo
Real photography of your space, your coaches and your members, set in a design made for your brand. People can tell a real gym from a template in a second, and they trust the real one.
Web design for gyms and fitness studios · Toronto
Gym websites
Most gym websites look like they came out of the same box. Yours should feel like walking through your door, and turn a curious visit into a booked trial.
- Trials that convert
- Memberships, explained simply
- Class booking built in
- Coaches with a face
- No templates, no page builders
Gyms win on the floor, the coaches and the community, and almost none of that comes across on a stock template with a hero video and a join now button. Built By M designs and builds custom gym and fitness studio websites in Toronto that show what training with you is actually like, explain memberships without the fine print headache, and make a trial or a first class the obvious next step.
- Built for
- Gyms, strength studios, boutique fitness and personal training
- Booking
- Glofox, PushPress, Mindbody, Wodify or your own
- Every site includes
- Design, build, trial and membership pages, class booking, local search basics
- Based in
- Toronto, working across the GTA
What a gym site needs
One clear first step
A trial, an intro pass or a first class, with its own page and a booking link that takes seconds on a phone. Every page points back to it, so nobody has to hunt for how to start.
Every class and space, explained
Group training, strength, spin, recovery: each class type and space gets a clear page with who it suits and what to expect. Fewer questions at the front desk, and more people who show up knowing what they signed up for.
Coaches and community up front
Coach profiles, the people who train with you and the culture of the place. It is the reason members stay, so it should be the reason new ones walk in.
How it goes
Four steps, one person. You always know what happens next.
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Discovery
A call about your members, your coaches, your trial offer and the gyms competing for the same people. I look at where your current site loses them.
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Design
Your homepage, trial page and class pages designed at full quality, phone first, in a look that matches the energy of your floor.
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Build
Hand coded and fast, with class booking connected, memberships and trials you can edit yourself, and analytics in place.
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Launch and care
Launch with your old pages redirected, then new classes, promos and coaches are a quick change or a message away.
Fitness work
A real boutique fitness studio with four rooms under one roof, and a concept for a private training house.
Can you connect my gym software?
Yes. Glofox, PushPress, Mindbody, Wodify and most others can be linked or embedded for class booking, trials and memberships, so members keep using the app they already have.
How much does a gym website cost?
It depends on the number of pages, class types and locations, and how much photography and video you have. You get a clear quote after the first call, before you commit to anything.
Can I change prices, promos and schedules myself?
Yes. Memberships, trial offers, classes and coach profiles are all editable without touching code.
Do you shoot photos and video?
I work with the photography and footage you have, and I can point you to the shots that will matter most. Real images of your space always beat stock.
Will my gym show up on Google?
The site is built for local search from day one: fast pages, clear class and location pages, and your gym's details marked up for Google. Your Google Business Profile and reviews do the rest.
Let's build yours.
Tell me a little about your business and what you need. I read every message myself and reply within a working day.
Prefer email?
hello@builtbym.ca- Free first call, no obligation
- A clear quote before you commit
- You own everything at the end