Concept Social media agency · Toronto · 2026

Loudline

Make the feed stop. A social agency that leads with the number.

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Recorded from the live site at loudline.vercel.app

The brief

A social agency that sells attention has to hold yours first. Loudline's site is built like the feed it fights: fast cuts, black and bone, and one signal colour that means the number went up.

Loudline is a fictional social agency that turns attention into revenue for brands with something to say. Its buyers are founders and marketing leads who scroll for a living. The brief: a site that stops the thumb, proves the work with numbers before adjectives, and turns a visit into a booked call in as few steps as possible.

Type: Concept, self-initiated
Role: Brand world, Art direction, Web design, Development
Built with: React, TanStack Start, Three.js, Framer Motion
Typefaces: Bricolage Grotesque and Inter Tight

How it was made

Signal, used sparingly
Black, bone and one acid lime. The lime only appears where something can be pressed or where a number went up, so the eye learns what it means in a single scroll.

Chapter 1 of 4

Stop the thumb

Loudline is a concept: a social agency that turns attention into revenue. Its buyers are founders who scroll for a living, so the site had one job before anything else: be the thing that stops their thumb.

Chapter 2 of 4

The number is the headline

Agencies love adjectives. Loudline leads with numbers: +312% engagement in 90 days, sold out in 11 days, 9K to 140K followers. Every case is filed under launch, growth or rebrand, so a visitor finds the one that looks like their own problem.

Chapter 3 of 4

One colour that means up

Black, bone and one acid lime, used only where something can be pressed or a number went up. By the third section your eye has learned what lime means, and the 2.4B impressions counter lands with real weight.

Chapter 4 of 4

Four steps, five weeks

The process is four words in heavy type, listen, shape, ship, scale, with the deliverables underneath. Every form on the site ends in the same place, a booked call, because that is the only conversion that matters.