Concept Branding studio · Rotterdam · 2026
A branding studio whose identities are built to survive the next post, because every post moves the whole grid.
Recorded from the live site at ninefold-studio-kappa.vercel.app
Every post you publish moves every other tile one place. Ninefold designs identities that still look right after it happens, and the site performs that shift everywhere you look.
Ninefold is a fictional branding studio in Rotterdam for restaurants, makers and shops whose first impression is a profile grid. Its visitors come from a link in bio, so they arrive on a phone, and the phone layout was designed first. The brief I set: show five clients as the feeds they live in, and prove the studio thinks about the grid harder than anyone.
Posts land top left, every tile slides one cell, and the tile at the end of a row slips out and comes back one row down. Each client's grid rule, a checkerboard, a stripe, a diagonal, visibly survives it.
A single post count drives the hero feed, the four rule diagrams and the shift test on every case page. Scrolling publishes a post, and at rest one lands every 2.8 seconds, with a hairline counting down to it.
Ninefold is grey and ink, the colour of a tile before its image loads. Each client brings its own palette and typeface, and the page transition borrows the colour of the client you open.
Chapter 1 of 4
Since January 2025 profile grids crop every tile to 3:4, and each new post pushes all the others one place along. A feed is a layout that rearranges itself every time it's used. The hero shows it happening: Kade's oyster bar feed posting live, with the post counter turning over.
Chapter 2 of 4
The work is an index of five clients, each set in its own typeface beside a small glyph of its grid rule. Pointing at a row makes its preview post once, so you see the rule hold before you even open the project.
Chapter 3 of 4
Every case page ends its story with a live grid that keeps posting as you scroll. Col, a cycling brand from Girona, puts a ride on every fourth post, so the yellow tiles draw a diagonal that slides down a row each time and never falls apart.
Chapter 4 of 4
The home page teaches the system in four small diagrams that shift along with the hero, plus the one trick the studio refuses: the nine tile puzzle, which looks wonderful once and is torn one post later.
The palette and typefaces Ninefold ships with.
Switzer
Most visitors meet Ninefold on a phone, so the phone layout was designed, not squeezed.
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