Client site Women's boutique fitness · Newmarket, Ontario · 2026
Not the same old sweaty grind. Four studios, one address, one site.
Recorded from the live site at function-studios.vercel.app
A women's-only studio with four rooms under one roof: group training, a bike studio, reformer Pilates and a wellness suite. The site had to hold all of it and still feel like walking in the front door.
Function Studios in Newmarket had outgrown its old site: four studios, eleven kinds of group class, a recovery suite and a co-ed Pilates room upstairs, all explained across pages that did not agree with each other. The brief was one site that makes the studio feel as warm in person as it is, explains everything without overwhelming a first-timer, and puts the intro offer one tap from the first screen.
A soft serif carries the headlines; a clean grotesk carries the schedule and the prices.
The studios are a pinned walk-through: group fitness, the bike studio, the reformer space and the wellness suite, each with its own photograph, numbers and one plain paragraph.
Chapter 1 of 4
Function Studios is a women's-only fitness studio in Newmarket with four studios under one roof: group training, a bike studio, reformer Pilates and a wellness suite. The site had not kept up. Every studio was explained somewhere different, and a first-timer had no idea where to start.
Chapter 2 of 4
The brief I wrote for myself was one line: it should feel like walking in the front door. A warm black for the studios, a cream ground for the story, and a tan that only ever means book. The hero says it out loud: not the same old sweaty grind.
Chapter 3 of 4
At a studio like this the instructors are the reason people stay, so the team is not tucked away on an about page. They have a full section, faces first, between the studios and the schedule, right where a visitor is deciding.
Chapter 4 of 4
The intro offer sits in the hero, again after the team and again at the end, so a first-timer never has to look for the way in. Four studios, one address, one site, and one obvious next step.
The palette and typefaces Function Studios ships with.
Fraunces and Hanken Grotesk
Most visitors meet Function Studios on a phone, so the phone layout was designed, not squeezed.
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