Concept Prestige marketing house · Toronto · 2026
Brands that catch the light, for clients who expect to be looked at.
Recorded from the live site at eclat-toronto.vercel.app
A marketing house for brands that never had to raise their voice. The site had to win the room without saying much: obsidian, ivory, and one line of gilt where the light lands.
Éclat is a fictional Yorkville marketing house with studios in Toronto, Paris and Los Angeles and a deliberately short client list. Agencies at that level sell taste, so the site is the pitch. The brief: look more expensive than any client on the list, show six projects as if they were the only six, and make starting a conversation feel like an invitation rather than a lead form.
The hero sets the claim in a light serif over the Toronto skyline at night, cut by a glass prism that splits the city lights as you move. One idea, delivered with force, then silence.
The work is a horizontal rail of six numbered plates: a hotel group, a private bank, a winery, a fashion house, an electric car, a tower. Each one is cropped dark and cut to the bone.
Three studios, three live clocks in the header, and a brief builder of four questions with a reply promised in two working days. The details tell a client this house pays attention.
Chapter 1 of 4
Éclat is a concept: a Yorkville marketing house with studios in Toronto, Paris and Los Angeles. Agencies at that level do not compete on services. They compete on taste, so the site is the pitch, and it had to look more expensive than any client on the list.
Chapter 2 of 4
The manifesto says it plainly: most marketing is loud because it is afraid. So the site is quiet. A light serif, obsidian and ivory, and one line of gilt where the light lands, held back until it matters.
Chapter 3 of 4
The work is a rail of six numbered plates, a hotel group, a private bank, a winery, an electric car, each cropped dark and given one line. Then the four partners who sign every piece, because at this level people hire people.
Chapter 4 of 4
It closes on a question, something worth looking at?, and a short brief builder that promises a reply in two working days. The details, three live clocks, twenty-seven awards with only eight on the wall, tell a client this house pays attention before they have said a word.
The palette and typefaces Éclat ships with.
Boska and Satoshi
Most visitors meet Éclat on a phone, so the phone layout was designed, not squeezed.
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