Start a project

Web design for home builders · Toronto and the GTA

Home builder websites

Buyers tour your homes online long before they visit a sales office. I design builder websites that feel like a show home and turn interest into registrations.

Southbury Homes website
Shown: Southbury Homes, client site
  • Communities, walked not listed
  • Floor plans that load fast
  • Register interest forms
  • Built for the GTA
  • No templates, no page builders

A new home is the biggest purchase most people ever make, and the research starts on a phone months before anyone books a showing. Built By M designs and builds custom websites for home builders in Toronto and the GTA: community pages with real context, floor plans that are easy to read, the details buyers look for before they trust a builder, and register interest forms that land straight in your sales team's inbox or CRM.

Built for
New home, custom and infill builders, and developers
Lead capture
Register interest forms into HubSpot, GoHighLevel or your CRM
Every site includes
Community and home pages, floor plans, galleries, local search basics
Based in
Toronto, building for the GTA

What a builder site needs

Southbury Homes: Writing it like a show home
Shown: Southbury Homes, Writing it like a show home (client site)

Write it like a show home

Generous photography, quiet type and room to breathe. The site should feel like walking through your best model home, because that is the standard buyers will hold you to.

Southbury Homes: Communities, walked not listed
Shown: Southbury Homes, Communities, walked not listed (client site)

Communities with context

Each community gets its own page: where it is, what is nearby, the homes available and what is coming next. Buyers choose a neighbourhood as much as a house, and these are the pages that show up when they search for new homes in your town.

Rae & Thorburn: A ledger, not a portfolio
Shown: Rae & Thorburn, A ledger, not a portfolio (concept)

Floor plans that load fast

Plans, elevations, square footage and features in a format that works on a phone, not a giant PDF. Serious buyers register for the full package, which gives your sales team a warm lead instead of an anonymous download.

Southbury Homes: The promises made visible
Shown: Southbury Homes, The promises made visible (client site)

The trust details, made visible

Your HCRA licence, Tarion warranty, past communities, awards and homeowner reviews belong where buyers can see them. In a market full of promises, the builder who shows their record wins the visit.

How it goes

Four steps, one person. You always know what happens next.

  1. Discovery

    A call about your communities, your buyers and your sales process. I look at how leads reach your team today and where they fall through.

  2. Design

    Your homepage, a community page and a home page designed at full quality, phone first, with your photography given room to breathe.

  3. Build

    Hand coded and fast, with communities, homes and floor plans you can add yourself, and register interest forms wired to your CRM.

  4. Launch and care

    Launch with old pages redirected, then new communities and releases go up as fast as your sales team needs them.

Builder work

A GTA home builder's live site, and a concept for a custom builder who takes one house at a time.

Questions

What people ask before we start.

Ask me anything
Can each community have its own page?

Yes. Every community gets its own page with location, amenities, available homes and a register interest form, which also helps each one show up in local searches.

Can register interest forms go into my CRM?

Yes. Forms can send leads to HubSpot, GoHighLevel, Salesforce or a shared inbox, tagged by community so your team knows exactly what each buyer asked about.

Can we add new communities and homes ourselves?

Yes. Communities, homes, floor plans and galleries are all editable without touching code, so a new release can go live the day it opens.

How much does a home builder website cost?

It depends on the number of communities and homes, the features you need and how much photography and copy is ready. You get a clear quote after the first call, before you commit to anything.

Do you work with builders outside Toronto?

Yes. I work with builders across the GTA and Ontario, and everything can be done remotely.

Let's build yours.

Tell me a little about your business and what you need. I read every message myself and reply within a working day.

Prefer email?

hello@builtbym.ca
  • Free first call, no obligation
  • A clear quote before you commit
  • You own everything at the end
What do you need?
When would you like to launch?
What's your budget?